You have a great business idea and the resources to back it but you keep asking yourself "why don't I stand out from the crowd?"
To increase your visibility online and rate of conversion takes more than setting up a website and hoping people find you.
You've identified your market and invested. Everyone who see's your product it loves it - but your audience just isn't growing.
If you've come this far, you're doing well and are obviously onto a good thing.
The next step is ensuring you are visible to your audience and your product/service represents the price you command.
Your online presence is key to your market visibility and rate of conversion. Humans develop an impression of someone within 7 seconds of meeting them so keep this in mind when you are creating your online profile.
Ask yourself, does my website offer the full range of services I provide? Does the imagery accurately convey the quality of work I deliver? So why can't people find me on Google?
Search Engine Optimisation (SEO) is the process of optimising the individual pages of your website to match the terminology people use when searching for your product or service on Google. As markets evolve, peoples search functionality will evolve also and you need to remain up to date. Key search terms are critical to making sure you are part of their search results. Consider how you would search for your product and start from there.
Google image search is an increasingly common feature consumers use to find what they are looking for. Think of that "doozy-whatsit" in the 3rd draw down of your kitchen. You dont know what it is so you take a photo and add it to the search bar of Google. Another example may be a search for "quality hiking backpacks". You can quickly determine via image search whether a brands offering is what you are looking for or not.
Competitor Search is a basic due diligence check for any new business. For example; You need to know who else is selling handmade candles in your area so you can differentiate your offer. You search online and view their imagery, so you know how to make yours BETTER! Websites, Google Images, Pinterest and Instagram are all popular image based platforms where people will decide whether or not your product meets their needs and whether they are going to even make contact with you.
By the time you hear from a customer, they are already at the Decision Making point of the sales process.
To increase your rate of conversion, you need to have sold your point of difference before a customer contacts you. Due to the availability of information online, customers now call or email simply to get the final piece of information because they like what they see. If they dont like what they see you will likely not even hear from them.
Having clear, accurate, content and imagery to portray your market offer will increase your rate of conversion by driving new customer enquiries you may have otherwise missed out on.
Ensuring you increase your visibility online through website optimisation and including your imagery on Google business profiles and more user platforms will go along way to making sure you stand out from the crowd.